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About Us

About Us

Our Mission

Success is deeply rooted in finding your purpose.

Our mission is to provide transformative solutions that empower both individuals and organisation to thrive.

Purpose-Driven, Evidence-Based Approach:
 At Purpose Business Psychology Consultancy, we don’t just offer solutions, we help you find the purpose behind your challenges and goals. This purpose-driven approach, grounded in evidence-based practices and supported by top career coaches, ensures sustainable growth and well-being.

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Why Choose Us?

Purpose-Driven, Evidence-Based Approach

At Purpose Business Psychology Consultancy, we don't just offer solutions,we help you find the purpose behind your challenges and goals. This purpose-driven approach, grounded in evidence-based practices, ensures sustainable growth and well-being.

Proven Expertise

With extensive experience in Business Psychology and Human Resources Management, we combine scientific research with practical applications to deliver results.

Solution-Focused Methodology

At Purpose Business Psychology Consultancy, the approach is grounded in Solution-Focused Therapy and Consultancy. This methodology emphasizes identifying strengths, building on existing resources, and focusing on actionable solutions rather than dwelling on problems. By setting clear, goal-oriented steps, this approach empowers individuals and organisation to overcome challenges efficiently, increasing growth and well-being in a practical and sustainable way.

Personalized Solutions

We recognize that each individual is unique. Our services are not one-size-fits-all, but rather customized to meet your specific needs, ensuring you receive the support that truly matters.

Meet The Founder

Ayca Demiran, PhD

Founder & Business Psychologist

Ayca Demiran is a recognized business psychologist with over 15 years of experience in transforming individual and workplace dynamics in the field of Human Resources, spanning multinational companies and government organisation. For the past six years, she has held the position of Head of HR, where she has successfully led organisational transformations and employee engagement initiatives.

Her extensive experience and deep understanding of human behavior make her a trusted guide in your personal and professional growth journey.

With a solid academic foundation, she holds a Bachelor's degree in Psychology and a Master's degree in Industrial and organisation Psychology. Ayca is currently pursuing her PhD in Business Psychology, focusing on innovative approaches to workplace well-being and HR practices.

Ayca’s expertise lies in helping individuals unlock their potential and explore personal and professional challenges. Through her consultancy, she offers a wide range of tailored services, from personalized coaching to structured programs, all designed to empower individuals to achieve balance, resilience, and purpose in their careers and lives to companies who are going through organisational change or looking for solutions to improve employee well-being and engagement issues.

In addition to her consultancy work, Ayca serves as a lecturer at Herriot Watt University Dubai, where she shares her knowledge with students and professionals eager to apply psychological principles to career development and leadership.
As a contributing author to Harvard Business Review Türkiye, she regularly writes on topics that merge psychological theory with practical business solutions. Her articles provide actionable insights that help both individuals and organizations thrive in today’s fast-paced environments.

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